SignatureFD, a quaint financial company that focuses on using your wealth through the lens of Grow, Protect, Give and Live. Call it your Net Worthwhile®.
The client was struggling to find their voice in the paid media space that showcased their four pillars of GPGL. They asked, how can we do that in a video campaign? From the video we expanded out to an initial homepage refresh and additional campaign initiatives.
Creative Director: Ron Wessels
Art Direction & Illustrations: Me
Development: Dana Carlson
Animation: Alec Francis
Provided initial video design directions varying from lifestyle to illustration.
