Rithm Capital, a hands-on asset management corp came to us to help envision the Power of Partnership.
They sought an agency partner to help re-establish themselves as a credible asset management space for continue success and growth. We utilized existing brand assets, gave the site a full refresh, and focused on the new strategy of partnership. We provided two visual directions along with recommendations to their content and messaging all while modernizing the digital experience.
DESIGN DIRECTOR — Isaac Lee
LEAD DESIGNER — Nini Hawes
UX DESIGNER — Diana Chan
DIRECTION #1
Minimal. Contemporary. Timeless.
DIRECTION #2
Sharp. Refined. Editorial.
Worked alongside a UX designer and creative director for initial site recommendations.
