Rithm Capital, a hands-on asset management corp came to us to help envision the Power of Partnership.
Utilize existing brand assets, give the site a full refresh, focusing on the new strategy of partnership. We provided two visual directions along with recommendations to site structure.
Design Director: Isaac Lee
Lead Designer: Me
UX Designer: Diana Chan
DIRECTION #1
Minimal. Contemporary. Timeless.
DIRECTION #2
Sharp. Refined. Editorial.
Worked alongside a UX designer and creative director for initial site recommendations.
