Discover, one of the leading digital banks and payment services, strives to educate, inspire, and empower cardmembers through marketing initiatives.
At MCD Partners, we’ve been their digital partner since 2006. The work spans the entire customer journey from product innovation to brand and customer acquisition. Here are a select few works ranging from:
Email Marketing, Direct Mail, Video Animation, and Paid Media
CREATIVE DIRECTOR — SIMON FOREMAN
COPYWRITER – KATIE CAPLIS
ART DIRECTOR — NINI HAWES
Discover launched their contactless cards in the fall of 2019. A leading institution who introduced contactless payments. Working with a creative director and copywriter we launched the How to Pay with Your Contactless Card campaign.
The team at Discover Global Network requested an explainer video for Tokenization while adhering to the Network’s brand guidelines.
This digital wallets paid media campaign delivered 69M impressions & 124K clicks on Meta.
ART DIRECTION — NINI HAWES / ANIMATOR – ALEC FRANCIS
Conceptualized partnership acquisition and offer campaigns in the direct mail and paid marketing space.
Including quick wins like web targeting ads and TONS of email templates.
